When I first started thinking about diving into the world of digital marketing, I wasn’t sure where to begin. One day, as I was scrolling through my feed, a bright, attention-grabbing ad for upGrad’s Digital Marketing course popped up, and it caught my eye.
At first, it was just another ad, something I might have ignored after a quick glance. But the more I thought about it, the more curious as I saw it’s collaboration with MICA – one of my dream college when I was preparing for my masters. Unfortunately, I was not able to get into the college but this was a great way for me to learn from MICA faculty. I was intrigued, but I still had doubts. Was it worth the investment? Would the course really deliver what I needed?
A Friend’s Recommendation Changed Everything
I didn’t make my decision based solely on an ad. As luck would have it, one of my close friends had previously done this course. She loved it! She was also very impressed by the upGrad dashboard. She told me how easy it was to navigate and how well-structured the learning modules were. She raved about how the courses didn’t just focus on theory but gave real-world examples and applications—just what I needed to feel confident in the digital marketing world.
Enticing Specialisations and Modules
Another factor that drew me to upGrad’s Digital Marketing course was the wide variety of specialisations and modules. I wanted something that would give me a comprehensive understanding of digital marketing, from SEO to social media marketing, email campaigns, and beyond. The course structure, along with the varied specialisations, pushed my interest further into it.
The Onboarding Process Was Seamless
When I finally made the decision to enroll, I was relieved by how easy and smooth the onboarding process was. All my initial doubts were cleared during the orientation session. The upGrad team answered every question I had, from course materials to deadlines and even how to navigate the platform. It gave me the confidence that I was in good hands and that this wasn’t just another online course—I was about to embark on a journey of learning that was both exciting and enriching.
My Initial Experience So Far
Now that I’ve been taking the course for a few weeks, I can honestly say I’m loving it! The course is designed in such a way that it’s easy to navigate, and the content is both engaging and informative. I love that I can learn at my own pace, yet still feel motivated and supported by the upGrad community.